Kmart's 'Show Your Joe' commercial stirs controversy

Commercial is promoting Joe Boxer brand

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MIAMI – Kmart is at it again. Another commercial, another controversy. This time, it's a "Jingle Bells" parody.

The new commercial is called "Show Your Joe" and it shows a bunch of men in boxers. They start out behind a curtain, then after it falls, the men begin to do a dance.

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This year, Kmart has gotten everyone talking with their commercials. After the viral success of "Ship My Pants" and "Big Gas Savings", Kmart released it's "Back to School Layaway" promotion - which is all about "yo mama" jokes.

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About the Author
Ken Haddad headshot

Ken Haddad has been with Local 4/ClickOnDetroit since 2013. He helps lead news coverage and content across broadcast and digital platforms. He's from the Metro Detroit area, and loves covering important news (and sports) in his hometown.

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