MIAMI – Three-time NBA champion Dwyane Wade and Naked Brand Group announced a new partnership Thursday, making Wade the third NBA player with an underwear line.
The Oklahoma City Thunder's Kevin Durant and Russell Westbrook also have underwear deals.
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According to reports, Wade will spearhead the company's "Role Models" campaign, join the company's advisory board and serve as creative director for his line, which is expected to launch in 2016.
Naked's founder and president, Joel Primus, said the goal of the "Role Models" campaign is to recognize and celebrate the stories of individuals who "live inspiring and authentic lives."
The collection will include innerwear for both men and boys.
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