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KFC now says it’s a big contender in fried chicken sandwich wars

The new KFC Chicken Sandwich has bigger filet, more pickles and a better bun than its predecessor.
The new KFC Chicken Sandwich has bigger filet, more pickles and a better bun than its predecessor. (KFC)

The Colonel has earned bragging rights in the nationwide chicken sandwich wars, according to KFC. Kentucky Fried Chicken’s new chicken sandwich sales have doubled, providing competition against Popeyes, McDonald’s and Chick-fil-A at the fast food drive-thru.

The CEO of KFC’s parent company Yum Brands said during a corporate earnings call on Wednesday, that sales are going so well that KFC is having trouble keeping up with demand. The sandwich is simple: quarter-pound of breaded and fried, white meat chicken breast on a brioche bun, topped with pickles and a choice of spicy sauce or mayo.

Popeyes started the fried chicken sandwich wars in 2019 after creating a huge social media buzz. The company sold out of the popular sandwich just two weeks after it launched. Popeye’s sold 250 million sandwiches that year.

Which is your favorite chicken sandwich? Let us know in the comments.


About the Author:

Veronica Crespo writes for Local10.com and also oversees the Español section of the website. Born and raised in Miami, she graduated from the University of Miami, where she studied broadcast journalism and Spanish.