Target aims to recruit and hold on its workers with higher pay, offering wages up to $24 an hour for some positions.
The company announced Monday that it will adopt minimum wages that range from $15 to $24 an hour, with the highest pay going to hires in the most competitive markets.
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In 2020, Target’s minimum wage was set at $15 an hour.
The company is also expanding its partnerships with various brands. Last year, it began rolling out Ulta Beauty shops in its stores as part of a deal with the beauty retailer. It plans to eventually have shops in 800 of its stores.
Target has roughly 350,000 employees in the U.S.