Does Electoral College end election for conservative media?

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Copyright 2020 The Associated Press. All rights reserved.

Democrat Sophia Danenberg, a member of Washington's Electoral College, fills in her ballot for Vice President-elect Kamala Harris at the state Capitol in Olympia, Wash., Monday, Dec. 14, 2020. (AP Photo/Ted S. Warren)

NEW YORK – Newsmax's newest star, Greg Kelly, sought to rally President Donald Trump's supporters after Monday's Electoral College vote confirmed their hero's defeat at the hands of President-elect Joe Biden.

“My fellow deplorables,” he said, “it's not over.”

By continuing to support the president's unfounded accusations of election fraud, Kelly is by no means alone within a media infrastructure that competes for the loyalty of Trump's backers. He doesn't speak for all, however, and a shift toward preparing for a post-Trump world is slowly gaining momentum.

Geraldo Rivera offered tough love following Biden's nationally televised address Monday night, telling his Fox News Channel audience that “it's over.”

The Wall Street Journal editorialized that Trump and Republicans “can help the country and themselves by acknowledging the result and moving on.” Online on Tuesday, Breitbart News played up the story of Maryland Gov. Larry Hogan saying that Republicans who won't accept the election results are “embarrassing us.” Only one of 15 stories on the homepage of Dan Bongino's site concerned the election.

Polls illustrate the stark choice imposed by Trump's refusal to concede.

A CBS News-YouGov poll released this week found that 82% of Trump voters didn't believe Biden was the legitimate winner of the election. Similarly, a Fox News poll found that 77% of Trump voters believe their candidate actually won.

So if success as a media personality depends upon this audience, do you tell them the truth or what they want to hear?