Burger King UK tweets ‘women belong in the kitchen’ on International Women’s Day

FILE - This April 25, 2019, file photo shows a Burger King in Redwood City, Calif. Burger King is announcing its work to help address a core industry challenge: the environmental impact of beef. To help tackle this environmental issue, the Burger King brand partnered with top scientists to develop and test a new diet for cows, which according to initial study results, on average reduces up to 33% of cows' daily methane emissions. (AP Photo/Jeff Chiu, File) (Jeff Chiu, Copyright 2019 The Associated Press. All rights reserved)

Burger King UK has received mixed reactions Monday after using a “women belong in the kitchen” joke on International Women’s Day to encourage employees to pursue a culinary career.

The fast-food giant hoped to bring awareness to the inequality within the restaurant industry in regards to the poor gender ratio that is still prevalent to this day.

However, the joke seems to have been made in poor taste, as it has quickly gone viral on Twitter.

The tweet reads, “Women belong in the kitchen.” By 8:30 a.m. eastern standard time, it had already amassed over 160,000 likes and over 90,000 retweets.

Soon after receiving backlash, the company followed up with an explanation as to why they tweeted the controversial joke.

The explanation reads, in part, “If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD

Two hours after releasing their explanation, the company responded to their Twitter thread announcing a new scholarship program to “help female Burger King employees pursue their culinary dreams!”

Oh, burger.