Don't call it Cherry Bowl: Boca Raton Bowl gets new title sponsor

Cheribundi Tart Cherry title sponsor for game at FAU Stadium through 2019


BOCA RATON, Fla. – The Boca Raton Bowl has a new sponsor.

Cheribundi Tart Cherry is the new title sponsor of the annual bowl game at FAU Stadium, on the campus of Florida Atlantic University.

"We are thrilled to welcome Cheribundi Tart Cherry as our new title sponsor and believe this is an ideal fit for the bowl game and the surrounding community," Doug Mosley, executive director of the Boca Raton Bowl, said in a statement. "Cheribundi is perfectly geared to the active, healthy lifestyles of the Boca Raton and Palm Beach County communities. We look forward to working together to further develop the bowl game and provide a memorable experience for the student-athlete."

New York-based Cheribundi will serve as the title sponsor through the 2019 game.

The Bowl Raton Bowl began in 2014. Marmot was the title sponsor in 2015, but the game has been without a sponsor since.

This year's game will be played Dec. 19.