MIAMI, Fla. – The Miami Heat are set to take on the Indiana Pacers next week for the start of the NBA playoffs. The team has always given fans a theme to feel like they’re part of the action during the postseason.
From “White Hot” to “Red Zone” to “Back in Black” over the years, the theme has centered around a color and supporting a playoff run. This year, the team decided the theme wouldn’t be just about basketball.
The Heat are calling this year’s theme “United in Black” and are asking fans to wear black to cheer on the players and align with the team’s fight for social justice.
Players will wear shooting shirts before games with “United in Black” on it, and they’re asking fans to purchase the same shirts to raise money for important local, social justice causes. Proceeds from sales of the shirt will go to Black Girls Code, Health in the Hood and the Florida Rights Restoration Coalition.
The team will also have a “Black Lives Matter” banner in front of the arena throughout the playoff run.
The team’s executive Vice President and chief marketing officer, Michael McCullough, told Local 10 this campaign is a key part of what the organization is all about.
“We thought we had the opportunity here to take the bright lights and the big stage of the playoffs and use it as our platform to continue the conversation around social justice and racial inequality, McCullough explained.