Introduction
WPLG, Inc. respects your privacy and are committed to protecting it as described in this Privacy Policy (the “Policy”).
Unless varied by the terms, the privacy policy posted on a particular website, or provided to you as part of your relationship with us, this Policy describes the types of information we may collect from you or that you may provide when you visit the Local10.com website (our "Website“), as well as our practices for collecting, using, maintaining, protecting, and disclosing that information.
This Policy applies to information we collect:
- On this Website.
- In email, text, and other electronic messages between you and this Website.
- Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
It does not apply to information collected by:
- Us offline or through any other means, including on any other website operated by us or any third party (including our affiliates and subsidiaries); or
- Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.
Please read this Policy carefully to understand our practices and processes regarding your information and how we will treat it. If you do not agree with our practices and processes, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to This Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
No Use of Site by Children Under 13. The Website is not directed at or intended for use by children under 13 years old. No one under age 13 may provide any information to or on the Website. If you are under the age of 13, do not use or provide any information on this Website. We do not knowingly collect or retain personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you are a parent or guardian who thinks your child under 13 has disclosed information to us, please contact us at websitefeedback@local10.com so that we can remove that information from our systems.
This Privacy Policy is incorporated into and made part of the Terms of Use, which govern your use of the Website.
Table of Contents
We encourage you to read this Privacy Policy in its entirety, but you can navigate to specific areas using the links below:
- Information We Collect Through Automatic Data Collection Technologies
Information We Collect
We collect, store, and process personal information from and about users of our Website, including information from the following categories:
- Identifiers: This may include your name, address, physical telephone number; email address, and date of birth.
- Demographic information: This may include your gender or age.
- Internet or other electronic network activity: This may include browsing information, site navigation data, referring source (including referring URLs), exit URL, browser type, browser identifier, IP address and other similar information collected via cookies and other online tracking technologies.
- Audio, visual, or similar information: This may include photos, videos or other recordings you choose to share with us.
- Geolocation data: This may include geolocation data from your computer or phone (e.g., to provide live weather radar maps).
- Inferences: This may include profiles created about you that reflect your interests and preferences.
We collect this information:
- Directly from you when you provide it to us, for example, by signing up for an “Insider” account, submitting an inquiry or comment to us online or via email, providing us with your contact information to receive news and weather alerts or other newsletters, and by entering contests or promotions on the Website.
- We may supplement the information you provide directly with information received or otherwise obtained from third parties. This information may be received or obtained from our partners in sponsored content sections of the Website or from other third parties that provide us with user group and audience data they have compiled based on factors such as age, gender, geography, interests, and online activity. For example, we may receive information about you from a social media site if you connect to the Website through that site.
- Automatically when you visit or use our Website or interact with us in other ways through cookies (small text files containing a string of characters sent to your computer) and similar tracking technologies (such as web beacons or pixels) that tell us which pages were visited and by how many users, the order in which pages were visited, and which hyperlinks were “clicked.” Not all of this collected information is considered personal information, as we define it above based on applicable privacy laws. Information collected by these technologies can be necessary for site navigation and performance or, in some instances, used by our business partners or us for targeted advertising purposes.
- Information collected when you enter a promotion or sweepstakes. When we sponsor promotions or sweepstakes, or third parties’ sponsor promotions or sweepstakes in conjunction with us, either the third party or we will post any additional relevant privacy information in the official rules and/or registration area for the promotion or sweepstakes. Note that to the extent the privacy information specific to the promotion or sweepstakes conflicts with this Policy, that privacy information will govern for purposes of that promotion or sweepstakes.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). This Website does not respond to do not track signals.
The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests and recommend products.
- Speed up your searches.
- Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.
- Web Beacons. Some pages within our Website and our emails may contain small electronic files known as web beacons (which may also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to count users who have visited those pages or opened an email, and for other related Website statistics (as examples, recording the popularity of certain Website content and verifying system and server integrity).
How We Use the Information Collected
We use information collected from you or from devices associated with you as follows:
- To Present Our Website and its Content.
- To Provide and Manage the Products and Services You Request. This includes, for example, creating and maintaining your local media Insider account, processing your subscription, sending you confirmation notices regarding services you have requested, delivering localized weather and news alerts consistent with your choices, and notifying contest or sweepstakes winners. This may also include using your personal information to personalize and improve your experience on the Website.
- To Contact You. We may periodically contact you with information about upcoming events and programs or other content that might interest you.
- To Better Understand Our Users and Improve Our Website and Services. We may collect information on our users’ demographics, interests, and behavior and analyze that data. We do this to better understand and serve our users and to improve our Website, products and any related services.
- To Deliver Targeted Advertising. We may use your information, including your location information, to facilitate the delivery of targeted ads, promotions, and offers to you, on behalf of ourselves and advertisers, on and off the Website.
- To Protect the Website and Services and the Rights of Users and Others. We may use your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, and safety of property displayed on the Website, our employees or agents, or other users, and comply with applicable law.
- In Limited Circumstances With Your Consent. We may obtain your consent to process personal information for other specified purposes.
- To Comply with Legal Obligations, Resolve Disputes and Enforce Agreements. For example, to notify you regarding any concerns with the Website, including, as required by law, if personal information you provided to us is exposed to unauthorized third parties.
How We Share Your Information
The categories of personal information that we may have shared for a business or commercial purpose include any of the categories of personal information shown in the Information We Collect section of this Privacy Policy.
We may disclose personal information that we collect or provide as described in this Policy, to the following parties:
- Business Partners. We may share information within our subsidiaries and affiliates
- Service Providers. We may share information with and receive information from companies providing services on our behalf, such as advertising service providers, website or database hosting companies, address list hosting companies, email service providers, analytics companies, distribution companies, fulfillment companies, payment processing companies, and other similar vendors and services providers. We will not authorize these third parties to use your personal information except as necessary to provide services to us or for purposes authorized by us.
- Social Media Sites and Other Similar Platforms. When you direct us to share your personal information with or link the Website to third-party sites or platforms, such as social media sites, we will comply with that request. Please note that once we share your personal information with another company in this circumstance, the information received by the other company is controlled by that company and becomes subject to their privacy practices.
- Information Posted to Public Forums. The Website may make chat rooms, forums, message boards, news groups, and/or other similar features available to users. Please remember that any information disclosed in these areas becomes public information. You should exercise caution when disclosing personal information about you or anyone else in such a forum. We do not accept responsibility for ensuring the privacy of any information you choose to disclose in these areas. Any content or information you provide to these areas of the Website is done at your own risk.
- Other Parties When Required or Permitted by Law, or As Necessary to Protect Our Users, Website, and Services. We may use and share your personal information as we believe necessary or appropriate to protect the legal rights, privacy, safety, or property of us, our employees, or users, to detect, suppress or prevent fraud, or where otherwise required or permitted by law or legal process, including responding to requests from public authorities.
- Other Parties in Connection With a Corporate Transaction. We reserve the right to transfer any information we have about you if we sell or transfer all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization.
We may also disclose your personal information:
- To fulfill the purpose for which you provide it.
- To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may disclose aggregated information about our users without restriction.
How We Protect Your Information
We take the security of your personal information seriously. We have implemented commercially reasonable technical, physical, and administrative security measures to protect against the loss, misuse and unauthorized access, disclosure, alteration, and destruction of personal information collected through the Website.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping that password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the Internet is not completely secure. We cannot and do not guarantee that your personal information will never be accessed by an unauthorized party or otherwise breached during transmission through the Internet. Additionally, any contact with us by email or through the Website might not be secure. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our websites.
Additional Privacy Choices
In addition to the rights discussed above, there are various other ways to access, update, or limit the personal information you provide to us.
- Account Preferences. If you have an account on the Website, you can access and/or edit certain information you have provided to us by logging in. You may also edit your email notification practices here.
- Additional Choices with Respect to Targeted Advertising. As described above, we may allow third parties to compile information or aggregate statistics from our use of tracking pixels, cookies, and other tracking technologies to help them assess the effectiveness of online marketing and enable our advertisers and us to deliver targeted advertising. This allows users to see advertising more likely to be of interest to them and advertisers to send their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. You can learn more about specific types of targeted advertising by visiting the Digital Advertising Alliance or our Ad Choices page. In addition to disabling cookies and other tracking technologies described above, you may opt out of receiving targeted advertising from participating ad networks, audience segment providers, ad-serving vendors, and other service providers by visiting websites operated by the Network Advertising Initiative and Digital Advertising Alliance. Please also note that many of our websites also feature built-in cookie preference menus.
- The Website employs a tool from data-privacy software provider Osano that allows you to customize your cookie preferences. Where available, you can access it to change your preferences anytime by clicking the Cookie Preferences link located at the bottom of the Website. The tool will record when you have acknowledged our use of cookies and will periodically prompt you to consider your choices to ensure you stay up to date with changes to our privacy practices. The tool controls the marketing and analytical cookies set by using the Website. Essential cookies cannot be disabled from the cookies tool. All users may have additional options to control how and whether cookies and similar technologies will be accepted through settings available from your chosen web browser. For more information on how to change these settings, please refer to your browser help menu. Be aware that if you choose to disable cookies at the web browser level, some features of the Website may not function properly or be accessible to you.
- Global Privacy Control. Some browsers feature a universal global privacy control (GPC) setting. You may choose to enable GPC where available. We will process a readable GPC signal as an opt-out request for targeted advertising.
- Google® Analytics. Among other technologies, the Website uses Google Analytics, a service provided by Google, Inc. Google Analytics uses cookies to analyze how visitors interact with the Website. Google Analytics’s policy describes how it collects and processes data. You can opt out of Google Analytics collection and use of data generated using the Website by going to http://tools.google.com/dlpage/gaoptout.
- Nielsen TV Ratings. Our properties may feature Nielsen proprietary measurement software, allowing you to contribute to market research, such as Nielsen TV Ratings. To learn more about the information that Nielsen software may collect and your choices, please see the Nielsen Digital Measurement Privacy Policy.
- Unsubscribe from Emails. If you have registered to receive email updates or newsletters from us, you may opt out of receiving those communications by following the “unsubscribe” instructions included in the message.
- Mobile Application Users. Due to differences between using apps and websites on mobile devices, you may need to take additional steps to disable tracking technologies in mobile apps. Many mobile devices allow you to opt out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device. For more information, please check your mobile settings. You also may uninstall our apps using the standard uninstall process available on your mobile device or app marketplace.
Other Important Information
- Users Outside the United States. The Website is not directed at or intended for users outside the U.S. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from U.S. law, your personal information submitted through the Website and transferred to the U.S. may not have the same legal data protection as in your jurisdiction.
- Retention of Personal Information. We will retain your personal information collected through the Website for as long as is reasonably necessary unless any applicable law, rule, or regulation requires a different retention period. We reserve the right to delete or destroy any information collected, including personal information, at any time.
- Links to Third Party Websites. Our Website contains links to other websites. Please be aware that we are not responsible for other websites’ privacy practices or content. We encourage our users to be aware when they leave our Website and to read the privacy policies of other websites and online services.
- Non-Discrimination. We will not discriminate against you for exercising any of the rights listed in this privacy policy.
Changes to This Privacy Policy
We may update or change our privacy practices and this Privacy Policy from time to time. If we update the Privacy Policy, we will publish the revised policy on this page or as otherwise required by law. The date at the top of this page reflects the date of the most recent update. Your continued use of the Website after we make changes is deemed, to the extent allowed by law, to be acceptance of those changes, so please check the policy periodically for updates.
How to Contact Us
If you have questions about this privacy policy or the rights described above, email us at websitefeedback@local10.com.