MIAMI – Amber Rose is using social media to promote her MuvaMoji app, which is meant to help users express their sexuality through racy emoticons.
She used a few of the icons to poke fun at Bill Cosby, who is facing numerous sexual assault allegations. One is a sign that reads "Pill Cosby" and the other is a caricature of the actor holding up a sign that says "I did it."
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The app also has a vast selection of erotic iconography and plenty of animated "twerking." There are also emojis to express support for Kesha, a singer who accused her producer of rape, and for the lesbian, gay, bisexual, and transgender community.
"LGBT Rosebuds download #MuvaMoji there's a whole section just for you," the model said on Twitter.
The emoji industry is getting hot, as emoticons are increasingly becoming the new universal language. Rose, who is now competing with Kim Kardashian's Kimoji app, released hers on Wednesday and it was already number one on Apple by Thursday evening.
To satiate consumers' demand for personalized emojis, Snapchat acquired Bitstrips earlier this week for some $100 million, according to Fortune. And Facebook expanded its "Like" option with new emoticons.
The Los Angeles-based media company Whalerock Industries developed the Kardashian's app, which has 500 emoticons. Germany-based app developer ZooBe worked on Rose's app, which has 900 emoticons. The tech industry companies have profit-sharing agreements with the celebrities.
The Apple app store and Google Play are selling MuvaMoji and Kimoji for about $2.