Social Media Week Miami 2016: Management

Conference schedule includes 7 sessions on practical expertise


MIAMI – With dozens of sessions, navigating the Social Media Week Miami 5-day conference schedule can be challenging. 

The Local 10 News guide divides the long list into topics ranging from discussions about the impact of social media in society to expertise on developing marketing strategies

These seven sessions will  you gain expertise on digital media management:

1. SEARCH ENGINE OPTIMIZATION - 1:30 p.m. to 4:30 p.m., Sept. 14: Matthew Capala, of Alphametic, will teach a master class on everything you need to know about SEO. 

2. MONETIZE TALENT - 3:15 p.m., Sept. 14: This hour long discussion includes five speakers -- Lina Caceres, Cristy Clavijo-Kish, Fabienne Fourquet, Jose Resendez and Angela Sustaita-Ruiz

3. LEGAL CASE STUDY - 4:30 p.m., Sept. 14: Lawyers Jessie Abad and Teresa Pedrosa will speak during the "Content Creators: Lessons to Learn From Prince's Legal and Business Troubles and Successes? What He Did Right and What He Did Wrong." They promise practical lessons. 

4. 360 DEGREE VIDEOS - 3:15 p.m., Sept. 15: Alex Boch, Stephen M. Brown, Cathy Hackl, JOe Martin and Malia Probst will speak during the "The Future of Storytelling: How VR, AR and 360-Degree Video Are Changing The Game" session. 

5. ANALYTICS - 4:30 p.m., Sept. 15: Alex Weintraub and Tania Yuki will talk during the "Conquering a Data-driven World with Digital Analytics" session. 

6. NEW TRENDS - 10 a.m., Sept. 16: Tania Yuki will talk during "The State of Social Media in 2016" session. 

7. COMMUNITY MANAGEMENT- 2 p.m., Sept. 16: Cassie Glenn, of Yelp, Jennifer Kamiski, of Social Thinkking, Suzanne Ruiz, of Univision, and Katherine Schober, of the Seminole Hard Rock, will speak during "The State and Future of Community Management" session. 


For more information, visit the home page for the conference. The SMW Miami conference will be held from Sept. 12-16 at the Miami Ad School in Wynwood. Passes are $315 before Sept. 11 and $350 after. 

Local 10 News is a media partner of Social Media Week Miami. 

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