HOLLYWOOD, Calif. - The trailer for "The Mandalorian" -- the first live-action "Star Wars" TV series -- strikingly looks and feels like a movie ad.
And that's just the way Disney and its new streaming service, Disney+, want it.
Studios might leave some money on the table in the short term by funneling certain marquee projects to streaming.
Still, the beauty of streaming is that the model provides, well, a steady stream of revenue.
At the same time, those entering the streaming wars appear equally determined to bring their big guns to bear to help launch these services, or in Netflix and Amazon's cases, build, sustain them and protect their turf.