Will Paramount+ be a mountain or a molehill in streaming?
It's betting that consumers are willing to add yet another paid streaming service in an increasingly crowded field. “Paramount+ has a mountain of challenges ahead of it," said Tim Hanlon, CEO of Vertere Group, playing off the Paramount+ tagline, “A mountain of entertainment." CBS All Access, Showtime and BET+ now have nearly 30 million subscribers, some of who will shift to Paramount+. ViacomCBS said some of the studio’s films, including “Mission: Impossible 7” and “A Quiet Place Part II,” will go to its fledgling streaming service, Paramount+, after 45 days in theaters. “If they want to act like a second tier streaming service, they're doing a fantastic job."