Members of the recently formed Hockey Diversity Alliance are sharing their painful experiences in launching a campaign to eradicate racism in the NHL.

Seven current or former black NHL players formed the Hockey Diversity Alliance on Monday, creating another avenue to fight racism and intolerance in the sport. Our mission is to eradicate racism and intolerance in hockey, the group said in a letter. The Hockey Diversity Alliance will be independent of the NHL but hopes to work in tandem with the league to promote diversity and inclusion. He called on white athletes in hockey and others sports to also speak out, and more than 100 NHL players have posted on social media about the subject. In creating our alliance, we are confident we can inspire a new generation of hockey players and fans, the group said.