Czech brewer Budvar increases net profit amid pandemic
Budvar, the Czech brewer that has been in a long legal dispute with U.S. giant Anheuser-Busch over use of the “Budweiser” brand, has increased its net profit by almost 10% amid record output as the pandemic saw people drink less in bars and more at home.
Czech brewer Budvar hits record as people drink more at home
FILE - This Tuesday, Oct. 30, 2012 file photo, shows the Budejovicky Budvar brewery, in Ceske Budejovice, Czech Republic. Budvar brewer, which has been in a long legal dispute with U.S. giant Anheuser-Busch over use of the Budweiser brand, increased output to the highest level in its 125-year history. Budejovicky Budvar NP, a Czech state-owned brewery, says that its output rose 3% to 1.73 million hectoliters (45.7 million gallons) in 2020, despite the pandemic that hit hard global trade and business. Budejovicky Budvar NP, a 125-year-old state-owned brewery, said Thursday that its output rose 3% to 1.73 million hectoliters (45.7 million gallons) in 2020. The brewer has been expanding in recent years to be able to produce over 2 billion hectoliters of beer a year.
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. Other veteran Super Bowl advertisers like Coke, Audi and Avocados from Mexico are sitting out the game altogether. These big-brand absences are just one more way Super Bowl LV will look very different from previous years. And Super Bowl parties will be more likely to be smaller affairs with pods or families. “The Super Bowl is the most popular sports event, aside from the World Cup, that anybody is going to see," added Dartmouth's Argenti.
Racist tweets made beer brand end deal
(CNN) - Carson King raised more than $1 million for an Iowa children's hospital, borne out of a request for beer money on national TV. But old racist tweets ended his relationship with the beer company that promised to match his fundraising. In now-deleted tweets, Busch Beer promised to send King, dubbed the "Iowa Legend," a year's supply of beer cans with his face and name on them. Anheuser-Busch spokesperson Matt Kohan told CNN on Wednesday that the company would still donate more than $350,000 to the hospital as promised, but it had rescinded its beer offer. "I'm just glad that Busch and Venmo are matching the donations and that we can continue to make a difference for the hospital," King told CNN by phone on Wednesday evening.
America is running out of White Claw hard seltzer
AngelaP/freeimages(CNN) - White Claw is a victim of its own success: The hard seltzer brand confirmed a nationwide shortage in the United States, sparked by the drink's rising popularity. "White Claw has accelerated faster than anyone could have predicted." White Claw has blown up recently, sparking memes and trend pieces. Its sales also accounted for nearly 55% of all hard seltzer sales for the week of July 4, a 200% increase since 2018's Fourth of July sales, according to data from Nielsen. White Claw and competitor Truly both have around 100 calories per can, and Bon & Viv has about 90 calories per can.
Bud Light offers free beer to Area 51 aliens
And if one of those secrets happens to be living aliens, well, we have good news -- they'll be greeted with free cans of Bud Light. Anheuser-Busch, the maker of Bud Light, initially posted on Twitter, "We'd like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid." Free Bud Light to any alien that makes it out." The company even went as far as to make a label for its Area 51 Special Edition Bud Light. This is the famous Area 51," it says at the top of the can.