LAKELAND, Fla. – Publix Super Markets Charities donated $250,000 this week to the American Red Cross for Hurricane Harvey relief efforts.
The company also established a program Thursday to offer its customers and employees a way to help those affected by Hurricane Harvey.
A Publix spokeswoman said in a news release that customers may donate any amount by adding it to their grocery totals when checking out at Publix registers.
Collected money will be channeled through the American Red Cross and designated specifically for disaster relief in support of their efforts to help people affected by Hurricane Harvey.
The program will continue for a few weeks, based on customer response.
"Our customers and associates have trusted Publix to help those affected by tragic events," said Maria Brous, director of media and community relations. "We know many of our extended Publix family and friends are affected by this devastation, and we are committed to supporting them."