Drag queens to star in Super Bowl LIV ad

Sabra uses reality TV drag queens’ star power

Drag queens KimChi and Miz Cracker are set to appear in a Sabra Dipping Co. hummus commercial during Super Bowl LIV on Sunday. (Sabra Dipping Co.)

MIAMI – Two drag queens who were RuPaul Drag Race contestants will appear in a Super Bowl LIV commercial for hummus.

Sabra Dipping, a joint venture between PepsiCo and the Strauss Group, chose Sang-Young Sin, known as KimChi, and Maxwell Heller, known as Miz Cracker, for their RiDIPulous campaign.

"The Super Bowl is the biggest dipping occasion of the year and we’re making sure Sabra plays an unforgettable role in this years, game,” said Jason Levine, Sabra’s chief marketing officer since March 2019.

Sabra’s Super Bowl LIV campaign also includes rapper T-Pain and Real Housewives of New Jersey stars Teresa Giudice and Caroline Manzo.

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The Emmy Award-winning journalist joined the Local 10 News team in 2013. She wrote for the Miami Herald for more than 9 years and won a Green Eyeshade Award.