Game of Thrones’ star gets musical spot for Super Bowl LIV ad

Actress performs Disney song to promote new electric SUV

Maisie Williams performs Disney song during a Super Bowl ad for Audi. (Audi)

MIAMI GARDENS, Fla. – Maisie Williams, better known as Arya Stark in Game of Thrones, will be singing “Let It Go” from Walt Disney’s movie “Frozen” during a Super Bowl LIV ad for Audi on Sunday.

The German automaker’s ad for the new e-tron Sportback, a sports utility vehicle, chose the song to deliver the message that consumers need to let go of the past. It will air during the fourth quarter of the big game.

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“Creating a sustainable, livable future for generations to come is the world’s most important challenge," Williams said in a statement. “I’m proud to share Audi’s vision for sustainable mobility.”

Sven Schuwirth, Audi’s head of brand for digital business and customer experience, said the 22-year-old actress is the “perfect representative" of how consumers are increasingly advocating for sustainable options.

Global partner agency 72andSunny Amsterdam created the ad.


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The Emmy Award-winning journalist joined the Local 10 News team in 2013. She wrote for the Miami Herald for more than 9 years and won a Green Eyeshade Award.