Miami Heat NBA Finals gear coming hot off the press in South Florida

FORT LAUDERDALE, Fla. – If you need further proof that the Miami Heat are indeed headed to the NBA Finals, look no further than the t-shirt printers, where the newest merchandise is being created Monday morning here in South Florida, ready to be shipped to a store near you.

Check it out in the video at the top of this page to see how Atlas Embroidery & Screen Printing works to get that gear out into stores.

This comes hours after the Heat clinched a trip to the Finals to face LeBron James and the Los Angeles Lakers after defeating the Boston Celtics in Game 6 of the Eastern Conference finals Sunday night.

Adam Cohen from Atlas says they started around 7 a.m. Monday and will be printing throughout the day into the night.

“Let’s just say everyone here we will be psyched if we have heat NBA champs merch to run here,” he said. “It’s been a while.”

The win also set off a celebration in the streets the likes of which hadn’t been seen in years.


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